The person partaking in the challenge has under an hour to eat it, where if victorious, said person's party will eat for free. Like the Eggscellent Challenge, it consists of two biscuits, a dozen eggs, mushrooms, onions, chili and cheese. A similar challenge exists in the real world.
The dungeon is a reference to the place where the holy grail was kept in Indiana Jones and the Last Crusade.Peanut and Johnathan Kimble are the only two people known to have finished the meal.He then tells the challenger to pick the right hat, but if they choose the wrong one, the challenger will die. After eating one before time runs out, the challenger is warped to a dungeon-like place, where the Eggscellent Knight greets them. Their reward if they win the challenge is that they win a blue net trucker's hat that reads "I'M EGGSCELLENT" on it, and they eat for free. Mushrooms and peppers are added into the eggs. The Eggscellent dish is made up of 12 eggs with mushrooms and peppers, before being topped on with 4 cups of chili, 2 cups of American cheese, 2 biscuits on the side and a 5-pound bowl of fruit consisting of cantaloupe, watermelon and honey dew. What did you think of this year’s Easter marketing campaigns? Which was your favourite? We’d love to hear your thoughts as always, so please tweet to us and share your comments on our Facebook page.The Eggscellent Challenge is the challenge where a person must consume a huge egg breakfast at Eggscellent. We also liked Wilkinson Sword’s print ad featuring the top of a bald head, reminding viewers of the classic egg shape. These featured the brand’s signature beer bottles constructed in chocolate, and packaged in foil printed with the company’s branding to replicate the look of an Easter treat. Similarly, Heineken also jumped on board the festive theme with some visually impactful print ads. And to reinforce the brand’s own product, Carlsberg beer was served to visitors in chocolate glasses. We wish we could have seen it, (or even taken a bite!) as apparently, the pop up featured half a tonne of chocolate, chocolate bar stools, and even a chocolate TV. This was staged close to home at Shoreditch’s Old Truman Brewery, and was part of the brand’s “If Carlsberg Did Chocolate Bars” campaign. The idea, created in conjunction with PsLive, was intended to replicate the Loch Ness Monster rising from the water, as each egg was submerged at different heights to convey the effect.īut our favourite out-of-home campaign came from Carlsberg, who created a pop-up bar made entirely from chocolate.
In a rather unusual offline campaign, Cadburys decided to drop three giant branded Easter eggs into Loch Ness as part of their Easter #EggsEverywhere campaign. While this featured a hunky male model splashing his shirt with diet coke as a group of women looked on, Aldi’s showed a similar actor instead pouring packets of hot cross buns onto himself! In their second Easter ad as part of their #AldiFavouriteThings campaign, the supermarket chain also spoofed Cadbury’s celebrated “Gorilla” campaign to advertise Lindt’s chocolate rabbits. Another of our favourites for its blatant humour was definitely from Aldi, who parodied Coca-cola’s infamous Diet Coke ad, “The Gardener”. The supermarket’s campaign took the concept of “chicken and egg” to showcase their artisanal chocolate eggs, and also featured an animated chick in the final frame, winking into the camera.
The company stuck strictly to their identifiable branding, making for a gorgeous and short but sweet video. We hope you all had a cracking Easter break (sorry, we can’t help ourselves!) With the festive season over, we thought it was time to look back on our favourite holiday brand campaigns this year.įirstly, one of our favourites had to be Marks and Spencer’s Easter ad.